In order to keep our journalistic independence while making this film, we raised funds from a diverse group of 1,112 backers during our Kickstarter campaign held in early 2019.

Due to nicotine’s potential effect on developing brains, we do not support kids using nicotine without the counsel of a physician.

With the WHO projecting that one billion people may die early this century due to cigarette smoking-related illnesses, we believe cigarettes are a dangerous, sometimes deadly way to get nicotine.

For millions of people who use nicotine around the world, the method by which they choose to use nicotine (largely impacted by their perception of what nicotine is and does to the body), may truly be a matter of life or death.

With so much on the line, our society cannot afford any confusion, interference, or misinformation when it comes to understanding nicotine.

For the sake of friends and family, both yours and ours, we see a great need for this documentary and take our role in sharing this information very seriously.

You Don’t Know Nicotine will premiere on September 26th, 2020 in Milwaukee. It will be released online in the following months.

There’s a robust conversation going on globally around nicotine, it’s effects, and what to do with emerging new forms of nicotine use.

We aimed to capture various viewpoints from parents, kids, and people who use nicotine, and then pursue answers on behalf of the general public.

To gain answers, we talked to two of the recognized pioneers in nicotine research, as well as major forces in the tobacco control field.